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Display Search: VIZIO Now # 1
Display Search: VIZIO Now # 1
Press Releases | Aug 21, 2007
Sunday, August 19, 2007
North American TV Market Brand Rankings Shaken Up in Q2'07 According to DisplaySearch: Vizio Now #1 in LCD TV and Overall Flat Panel TV Segment, Samsung #1 in Projection TVs
AUSTIN, TEXAS, August 20, 200--DisplaySearch, the worldwide leader in display market research and consulting, has released Q2'07 TV shipments and revenues by technology, brand, region, size and resolution for 56 different TV brands as part of its Quarterly Global TV Shipment and Forecast Report.
One of the biggest surprises was the shake-up in North America TV brand rankings in Q2'07. Vizio, which has only been in the TV market since mid-2003, became the #1 LCD TV brand for the first time, rising from #4 in Q1'07 to #1 in Q2'07, with more than 70% Q/Q and 400% Y/Y unit growth and overtaking Samsung as shown in Table 1. While Sharp remained #3, Funai jumped from #6 to #4, and Polaroid rose from #11 to #5 on new distribution at Wal-Mart.
In addition, due to Vizio's #4 position in plasma TVs in Q2'07, up from #5, the company was #1 in the North American flat panel TV (LCD + Plasma) market on a unit basis with an 11.9% to 11.3% advantage over Samsung, as shown in Table 2. Moreover, Samsung overtook Sony in microdisplay rear projection (MD-RPTVs), as shown in Table 3, after trailing Sony for the past 10 consecutive quarters as both Sony's 3LCD and SXRD product lines experienced Y/Y and Q/Q declines.
According to DisplaySearch founder and president Ross Young, "Vizio's rise from the #15 flat panel TV brand in Q2'05 to #1 in Q2'07 is quite remarkable given the intense competition in this market. Its warehouse club channel focus and lack of channel conflicts enabled the company achieve disruptive price points: Shipments surged and fueled the rapid rise of the warehouse club channel in the US TV market. In addition, Vizio's successful expansion outside of the club channel to Circuit City, Sears and Wal-Mart, while maintaining its attractive price points, further boosted its growth and enabled the company to earn the #1 ranking in the North American flat panel TV market."
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