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SONY ADDS NINE MODELS TO BRAVIA® FLAT-PANEL LCD LINE
SONY ADDS NINE MODELS TO BRAVIA® FLAT-PANEL LCD LINE
Models Compatible with BRAVIA Internet Video Link and Feature XMB Menu System
NEW YORK, June 6, 2007 – Sony today introduced nine new BRAVIA® flat-panel LCD high-definition televisions with advanced features.
The new models all feature 1920 x 1080 full high-definition resolution, 10-bit panels and, in select models, Motionflow 120Hz high frame rate technology, as well as x.v.Color™ capability. Encompassing the XBR5, XBR4 and W series, they come in screen sizes of 52, 46 and 40 inches (measured diagonally). Including the previously announced S series and V series flat-panel LCD models, the complete line of 17 models range in size from 70 to 26 inches (measured diagonally.)
“Our BRAVIA flat-panel LCD HDTVs have the leading market share because they deliver an outstanding level of picture quality and style that people appreciate,” said Randy Waynick, senior vice president of Sony’s Home Products Division. “The new line elevates our commitment to full HD1080p televisions displays, while offering many more choices.”
All of the new models in the line feature Sony’s Digital Media Extender (DMeX), offering a digital connection for the BRAVIA Internet Video Link module (sold separately), which allows users to view select Internet video, including high-definition content, from the comfort of their living room from providers like AOL, Yahoo! and Grouper, as well as Sony Pictures Entertainment and Sony BMG Music.
The module mounts on the back of a compatible Sony television and connects directly to the Internet via an existing broadband Ethernet connection (3 Mbps or higher) without the use of a personal computer. The feature will give users access to select Internet video, music videos, movie trailers, user generated videos and RSS feeds without additional charges.
Sony’s Emmy® Award-winning Xross Media Bar™ (XMB) interface provides seamless access to various Internet video channels, as well as traditional broadcast, cable and satellite offerings, in addition to any user-generated content. The XMB incorporates an advanced but simple to use HD graphic user interface to maneuver through the menu systems easily and quickly.
Also simplifying operation is Sony’s BRAVIA Theatre Sync™ feature with its one-button command, which integrates the operation of the television with supporting external components connected via an HDMI™ input (based on industry standard HDMI-CEC). Through a simple one-button click of the remote, users can easily enjoy viewing a Blu-ray Disc™ movie, listening to surround sound audio via an AV receiver, and controlling other components, all over just one single cable connection avoiding the hassle of powering on individual components, changing AV receiver audio input, switching TV video inputs, etc. (HDMI cable sold separately.)
Developed in consultation with the Sony Pictures Entertainment movie studio, the new BRAVIA HDTVs feature Theater Mode that adjusts the TV to display movies, better preserving the mood and detail that the filmmaker intended. When the Theater button on the television’s remote control is selected, the TV automatically adjusts settings to one that has been specifically optimized for BRAVIA LCD and SXRD display technology. Sony’s Theater Mode is the result of consultation with the people who bring Blu-ray disc and DVD for home viewing to reproduce an exceptional cinematic experience of the movie theater in your living room..
BRAVIA TVs are not just optimized for movies, however. Increasingly, people want to view photos from their compatible digital cameras on their large-screen HDTV sets, expanding beyond just viewing them on computer monitors. The new Photo TV HD mode brings the look of actual printed photography to the set reproducing high quality digital photos by fine-tuning parameters, including sharpness, gradation and color.
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